Doing the math, the per-creator Spotlight payout from Snap in 2021 comes to about $20,000 on average. “That’s meaningful,” said Corrao Clanon, adding that several hundred creators have earned six figures or more under the program. “We want to make sure the money we are distributing is having a positive impact.”
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Payment may be funded either by Snap or from a portion of the proceeds we receive from advertisements distributed in Spotlight during that day, …