should i get snapchat again

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Is Snapchat getting popular again?

Snapchat Has 332 Million Daily Active Users Worldwide

This is an increase from the third quarter in 2021, which had 306 million.

Last year, the number of people age 45 to 54 using Snapchat in the United States jumped by 34 percent, from 3.4 million in 2016 to 4.7 million in 2017, according to technology analyst firm eMarketer.

Snapchat lost millions of users after a heavily criticized redesign. Celebrities like Kylie Jenner have claimed they no longer use Snapchat. Facebook copied Snapchat’s most popular features for Instagram. Business Insider’s Shona Ghosh breaks down what’s going on with this once popular app.

In addition to letting you connect with and follow friends, Snapchat offers a lot more cool stuff: games, news and entertainment, quizzes and truly innovative photo- and video-editing tools (so innovative, in fact, it’s nearly impossible for grown-ups to figure them out—another reason kids love it).

Snapchat will reach 493.7 million users worldwide in 2022, on track to reach a milestone of more than 500 million users in 2024. Nearly 3 in 10 Snapchat users will hail from the Asia-Pacific region this year, thanks to accelerated growth in India.

Snapchat’s power to entice users to socialize on the app is extremely strong. According to a study, the top reasons users use Snapchat include talking to friends, sharing photos, playing around with lenses and filters, and sharing videos.

When it comes to Snapchat stats and demographics, the United States holds the biggest Snapchat user base across the globe as of July 2020. It is having over 101 million users while India ranked second as carrying an audience of 33.8 million users.

The largest Snapchat age demographic, however, is 18- to 24-year-olds. This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. Around 12% of users are aged 35 to 54 and only 2% are over 55 years of age.

A Snapchat insider tells us that the most active Snapchat users get “hundreds” of Snaps per day. When asked for a more refined number, the insider suggested that ~150 might be a good approximation. * The average active Snapchat user, meanwhile, the insider estimates, gets 20-50 Snaps per day.

It has even become the most popular social media app among US teens (CNBC, 2020). Based on Snapchat’s annual report, more than 200 million active users engage with augmented reality (AR) daily (Snap Inc., 2021).

Unlike TikTok which relies on its special effects and filters, Snapchat allows creativity and being playful through the use of doodles, filters, lenses, and stickers. Another big plus about Snapchat is that the way it works is extremely fun and promotes serious interactivity between users.

Snapchat Makes Users Feel Happy

95% of Snapchatters say the app makes them feel happy, more than any other app tested. Users also report feeling playful and silly while using it – likely because it’s a place where you can be yourself, stay close with good friends, and share your day-to-day.”

Instagram has a more sophisticated, forward-thinking design and user experience, and while it’s lagging behind Snapchat in some areas, it’s already proven itself worthy (if not better). If there’s one category Snapchat is consistently beating Instagram in, it’s good, old-fashioned fun.

List of the Cons of Snapchat
  • The audience of Snapchat is rather limited. …
  • Snapchat doesn’t provide much in the way of analytics. …
  • Stories on Snapchat are available for a limited time. …
  • Most of the content shared on Snapchat is useless. …
  • The Snapchat interface can be temperamental.
Consider the pros and cons.
  • PRO: Experiencing your product. On Snapchat, it’s all about the experience. …
  • PRO: Geofilters. Area-specific filters, or geofilters, cover a geographically bound area known as a geofence. …
  • PRO: Great for sales and promotions. …
  • CON: Limited audience. …
  • CON: Lack of analytics. …
  • CON: Timing.

In 2020, there were almost 347.3 million monthly. Snapchat’s user penetration in the United States is projected to start experiencing a slow decrease in 2022, passing from 40 percent in 2021 to 39.6 percent in 2024.

But Snapchat is far from being a company in peril. According to the Pew Research Center, as of 2021 about 65% of 18-29-year-olds still use Snapchat — they couldn’t possibly all be creepy dudes looking to follow up with 19-year old Tinder matches.

The average number is 6, around twice that of the US, UK and Germany, and only beaten by the UAE and Saudi Arabia. Interestingly, not only do people in India have more friends, they also want more friends; 45% of people in India would like to expand their social circle.

Texting can be boring, and regular chats can be too direct. But Snapchat is a fun, low-pressure app with lots of opportunities for flirting. If you want to flirt using Snapchat, you can add face filters, backgrounds, play games, chat, and take cute selfies, all accompanied with flirty little messages.

As of the third quarter of 2020, 48 percent of U.S. internet users aged 15 to 25 years used photo sharing app Snapchat.

Percentage of U.S. internet users who use Snapchat as of 3rd quarter 2020, by age group.
Characteristic Reach
26-35 years 30%
36-45 years 18%
46-55 years 11%
56+ years 5%

Globally, 52.9% of global Snapchat users identify as female. And 46.3% identify as male. That’s a pretty equal gender match, meaning that advertising on this messaging app should reach all genders at around the same rate.

Snap Inc.
Current logo, unveiled on , during the company’s rebrand.
Formerly Snapchat Inc. (2011–2016)
Owner Evan Spiegel & Bobby Murphy (95.8% voting power combined)
Number of employees 5,661 (2021)
Subsidiaries Snap Limited

Who is using Snapchat Chat 2.0 the most? Girls between the ages of 13–17 are the largest group of users. Overall, those under the age of 20 make up approximately 40 percent of all Snapchat Chat 2.0 users.

With almost 530 million active users as of April 2021, Snapchat easily ranks among the most popular social networks worldwide.

Snapchat: distribution of global audiences 2022, by gender

As of April 2022, almost 53 percent of Snapchat users were female and just over 46 percent were male. As of the first quarter of 2022, the mobile photo and messaging app had 332 million daily active users worldwide.

According to DemandSage, Snapchat’s active users are growing dramatically, where the active user count of Snapchat by 2021 was 428.4 million, and now is 464.8 million active users in 2022. Regarding Instagram, the monthly active user went from 1.21 billion in 2021 to 1.28 billion+ in 2022.

How many users does Snapchat have in each age group in 2022?
  • 121.9 million users aged 13 to 17 (20.5% of Snapchat’s total ad audience)
  • 232.2 million users aged 18 to 24 (39.1% of Snapchat’s total ad audience)
  • 133.5 million users aged 25 to 34 (22.6% of Snapchat’s total ad audience)

Facebook

With nearly 3 billion monthly users, Facebook is inarguably the largest and most popular social media platform in the world.

A lot of guys keep in touch with their friends almost exclusively through Snapchat — and it’s the streak that motivates them to keep talking. Tom Bourne, a 26-year-old from Washington, D.C., regularly talks to Shawn, a friend from camp, through Snapchat.

The rankings on our list are based on the number of Monthly Active Users (MAUs).
  • 1. Facebook — 2.9 billion MAUs. …
  • YouTube — 2.2 billion MAUs. …
  • WhatsApp — 2 billion MAUs. …
  • Instagram — 2 billion MAUs. …
  • WeChat — 1.26 billion MAUs. …
  • TikTok — 1 billion MAUs. …
  • Sina Weibo — 573 million MAUs. …
  • QQ — 538.91 million MAUs.

1,000-50,000: You’re doing alright. If you have a snapscore between 1,000 to 50,000, you might not use snap too often.

What is a good snap score? A Snapscore between 50,000-75,000 is average. So, if your number is around 100,000 then it will be considered a good snap score.

“If someone’s not interested in snapping you, like if they open your snaps and don’t respond, don’t continue to snap them — it’s sort of rude,” Sheldon says.

Snapchat for Web

One of the most significant Snapchat updates of 2022 is the launch on web.snapchat.com on 18 July. For the first time, Snapchat users can let go of their phones and switch to their laptop’s browser to continue conversations with friends over a voice or video call, or even chat.

What are the Most Popular Social Media Apps for 2021? Top Apps, Trending, and Rising Stars
  1. 1. Facebook. With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. …
  2. Instagram. Instagram is another critical platform for 2021. …
  3. Twitter. …
  4. TikTok. …
  5. YouTube. …
  6. WeChat. …
  7. WhatsApp. …
  8. MeWe.

There are 319 million Daily Active Snapchat users (Snapchat, 2021). This marks an increase of 54 million, or 20%, year-over-year.

Snapchat for Web

One of the most significant Snapchat updates of 2022 is the launch on web.snapchat.com on 18 July. For the first time, Snapchat users can let go of their phones and switch to their laptop’s browser to continue conversations with friends over a voice or video call, or even chat.

What are the Most Popular Social Media Apps for 2021? Top Apps, Trending, and Rising Stars
  1. 1. Facebook. With over 2.7 billion monthly active users (MAUs), Facebook is an absolute must for every brand. …
  2. Instagram. Instagram is another critical platform for 2021. …
  3. Twitter. …
  4. TikTok. …
  5. YouTube. …
  6. WeChat. …
  7. WhatsApp. …
  8. MeWe.

The relatively new app of TikTok happens to attract fewer active users, accounting 41 million globally, whereas Snapchat enjoys the presence of 218 million population daily. Probably because TikTok is new to people that 738 million of them have downloaded the app from all around the world in the year 2019 itself.


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